Posts Tagged ‘TiVo’

TiVo CEO Tom Rogers interview @ Banff World TV Festival 2010

Friday, 9 July, 2010

Tom Rogers, CEO of TiVo

It was my pleasure to interview TiVo CEO Tom Rogers when he was at the 2010 Banff World TV Festival.

In the interview, Tom and I talked about TiVo’s relationship with the advertising industry and television networks. When people are fast-forwarding commercials using technologies like DVR, television “needs to find different forms of inventory that involve different technologies as a way to present that [advertising] so that the advertising is compelling”. Tom gave the example of TiVo’s ability to pause live TV, so viewers can search and find any products appearing in a TV show (a sweater worn by an actress, a golf club used by an athlete, or any products on screen at the moment) and then turn the thought into an actionable transaction where the viewer can buy the product. TiVo is putting a lot of meta data into the TV content and movie content and in doing so, create a lot of “transaction opportunities”.

I also asked Tom When will TiVo come to Canada? And will the data collected by TiVo be transferable to Canada and other countries.

TiVo CEO Tom Rogers interview @ Banff World TV Festival 2010

Tom Rogers, CEO of TiVo

Tom Rogers (r), CEO of TiVo

Here is Tom’s Banff bio.

Tom Rogers is President and Chief Executive Officer of TiVo (NASDAQ: TIVO), the creator of and a leader in television services for digital video recorders (DVRs). With a career that operates at the nexus of where media, technology, advertising and public policy come together for more than two decades, Tom brings to TiVo a distinctive blend of operational leadership and corporate strategy experience across multiple facets of the industry. (more…)